A content audit that
never stops running
One-off audits go stale the week after you finish them.
This one runs continuously — across your entire library.
ORIGINAL
The meeting was very long and not useful to most people.
REFINED
The meeting ran overlong and added little value.
THE QUARTERLY AUDIT RITUAL
One-off audits go stale
the week after you finish them
Export GSC. Build the spreadsheet. Flag the losers. Add 'content refresh' to the backlog. By the time anyone acts on it, the data has moved — and the audit happens again next quarter, if someone remembers.
Stale by design
A snapshot audit describes last quarter. Your rankings are moving this week.
Traffic-only blindness
Spreadsheet audits see clicks and positions. They can't see an article drifting from your ICP.
No follow-through
An audit that ends in a spreadsheet ends in the backlog. The finding isn't the fix.
FOUR DIMENSIONS, SIMULTANEOUSLY
Performance, ICP fit,
brand standards, technical SEO
An article can be ranking fine today and still need attention — because your ICP shifted, your messaging evolved, or a competitor changed the conversation. Traffic is one dimension out of four.
Performance signals
GSC positions, clicks, and impressions per page — with position-drop detection and page-boundary alerts, not just totals.
ICP alignment + brand standards
Every article checked against who you sell to now — and a brand profile learned from your own library and style guide.
Technical SEO health
Titles, metas, heading structure, internal linking — flagged per article, with the fix included in the brief.
Every other audit waits for traffic to drop. This one doesn't
The gap between 'something went wrong' and 'you found out' is usually months. This closes it
- Runs on data signals — not on someone's calendar or bandwidth
- Flags articles that still rank but drifted from your ICP or brand
- Detects position drops the week they happen, including page-1 exits
- Every flag classified with reasoning: touch-up, rewrite, or retire
- Ends in a prioritised queue of briefs — not a spreadsheet
- Runs when someone remembers and has bandwidth
- Only sees traffic — drift is invisible until it costs rankings
- Finds drops months after they started
- Triage logic varies by whoever runs it
- Ends in the backlog, deprioritised by next quarter
Every flag comes with a classification and reasoning. You make the call
The audit doesn't just find problems — it starts the fix
Classified, not just flagged. Every article gets a verdict — touch-up, full rewrite, or retire — with the reasoning spelled out. The tool recommends. The human decides. Nothing is removed or changed automatically.
Prioritised by opportunity. The queue is sorted by what's worth fixing first — position drops that crossed off page 1, high-impression pages losing ground, drift on your most valuable articles.
Connected to the fix. From any flagged article, one click generates a specific brief: what changed, what's missing, what needs updating. Review the brief, approve it, and a full updated draft follows — for your team to edit and approve before anything goes live.
~60%
of posts lose rankings within 12–24 months — Draft.dev, 2025
<1%
of search clicks reach page 2 — SEO consensus
30–45
days for refreshed content to recover 60–80% of rankings — upGrowth, 2026
92%
of HubSpot's blog leads came from older posts — HubSpot
How the audit works
The honest answers.
See the audit run on a real library
Book a 30-minute demo — connect your GSC and we'll run it on your own articles instead of a sample. Which pages are losing ground, which are drifting, and what each one needs.
✓ 30 minutes, live audit ✓ Your real data if you want ✓ Nothing changes on your site