See what's wrong with
your content library
A full audit of your blog: which articles are losing ground,
which are drifting from your ICP, and what each one needs.
ORIGINAL
The meeting was very long and not useful to most people.
REFINED
The meeting ran overlong and added little value.
THE PART YOU CAN'T SEE IN GSC
Some of your content is visibly failing.
The rest is failing silently
Nearly 60% of blog posts lose their rankings within two years — not because the content was bad, but because no one got to it [Draft.dev, 2025]. And the articles still ranking? Some are quietly talking to the wrong buyer.
Slipping rankings
Positions eroding week over week — invisible in totals until the traffic is already gone.
ICP drift
Your positioning moved. Your articles didn't. They still rank — for the wrong audience.
Technical debt
Broken metas, weak titles, dead internal links — accumulating quietly across the library.
FOUR CHECKS ON EVERY ARTICLE
Performance is one dimension.
The audit checks four
Traffic-only audits miss the articles that are still ranking but already wrong. Every article in your library is checked against all four dimensions — simultaneously.
Performance signals
GSC positions, clicks, and impressions per page — with drop detection, not just totals.
ICP alignment + brand standards
Every article checked against who you sell to now and how you talk about it now.
Technical SEO health
Titles, metas, heading structure, internal linking — flagged per article, not per site.
What you'll see in the demo
A working audit on real data — not a slide deck
- A live audit walkthrough — every article classified: touch-up, full rewrite, or retire, with reasoning
- The prioritised queue, sorted by opportunity
- Position-drop detection: which pages crossed off page 1, and when
- ICP and brand drift flags on articles that still look healthy in GSC
- The full brief → draft → approve workflow, end to end
- A generic pitch deck
- A site score with no per-article actions
- Pressure to sign anything on the call
- Auto-published changes — nothing ever touches your site without approval
- A 45-minute discovery interrogation — 30 minutes, focused on your library
How the audit works
What happens after you connect your site
1 — Connect Google Search Console. One OAuth click with your Google account. Read-only access to your search data — nothing in GSC or on your site is ever modified.
2 — The system audits your library. Every article is pulled, crawled, and checked across all four dimensions — performance, ICP fit, brand standards, technical SEO.
3 — You review a prioritised queue. Every flagged article, classified with reasoning. Briefs and updated drafts are generated for the ones you choose — and nothing goes live without your approval.
~60%
of posts lose rankings within 12–24 months — Draft.dev, 2025
<1%
of search clicks reach page 2 — SEO consensus
92%
of HubSpot's blog leads came from older posts — HubSpot
30–45
days for refreshed content to recover 60–80% of rankings — upGrowth, 2026
Before you book
The honest answers.
Stop finding out six months too late
Book a 30-minute demo and see the audit run on a real content library — which articles are losing ground, which are drifting from ICP, and what each one needs.
✓ 30 minutes ✓ Live audit, not slides ✓ No pressure, no obligation