Frase
THE SERPGreat if you’re writing something new - the competitive landscape is the best map you have.
Fast, cheap briefs. Scraped from competitors' pages.
THE FRASE ALTERNATIVE FOR CONTENT TEAMS
Every brief studies your competitors. Nothing studies your own page - until now.
That’s the right question for new content. Frase is good at briefs for new content - the question is whether new content is still your problem.
Voir les alternatives →THE HONEST CHOICE
The best data about your article is your article’s own performance
Draftcamp
THE HISTORYGreat if you’re refreshing something that already ranks - your own data beats the SERP.
Built from your page’s own 16 months of performance.
COMPARE THE BRIEFS
Same article, same keyword - built from opposite data
Le brief dont tu as besoin dépend entièrement de l’existence de l’article.
01
THE TRADEOFF
Does the brief know your page’s own history?
What it ranks for, what it’s losing, since when?
Frase
Starts from competitors' top-ranking pages - not your page’s history.
Draftcamp
Starts from your page’s own GSC history and performance.
THE OTHER PATHS
Les alternatives, en bref
Grouped by which brief you actually need.
NEW-CONTENT BRIEFS, WITH SCORING
Surfer SEO
Adds on-page scoring in the same flow - SERP-grounded, like Frase
Best for: Cheaper or better new-content briefs.
BUDGET OPTION
NeuronWriter
~$23/Mo, the cheapest of the SERP-grounded brief tools
Best for: Lean teams writing new content.
DEEPER PLANNING, IF BUDGET ALLOWS
MarketMuse
Goes further on topical planning than a brief tool
Best for: Teams that need strategy, not just a brief.
THE FREE FLOOR
Google Search Console
Tells you what your existing pages actually rank for - the data a SERP-scraped brief ignores
Best for: The honest starting point for any refresh.
A USEFUL FILTER
Writing something new, or refreshing something that already ranks?
PICK FRASE WHEN
You’re writing something new - you have no performance history, so the SERP is the best available map
PICK DRAFTCAMP WHEN
You’re refreshing something that already ranks - your own performance data is the richest input
Deux briefs pour un même article — construits à partir de données opposées
Même page, même mot-clé. La différence vient de ce que le brief sait.
A PERFORMANCE-GROUNDED BRIEF • DRAFTCAMP
- Starts from your page’s own GSC history: what it ranks for, what it’s losing
- Connaît les requêtes en baisse et quand elle a quitté la page 1
- Vérifie l’article par rapport à ton ICP et ta marque actuels — signale les dérives
- Inclut les corrections techniques propres à cette page
- Fournit un brouillon complet, pas juste un plan — relu avant publication
A SERP-SCRAPED BRIEF • FRASE & SIMILAR
- Part des pages concurrentes les mieux classées pour le mot-clé
- Knows the SERP’s shape - not your page’s history
- No ICP or brand-drift awareness - it’s keyword-scoped
- Termes d’optimisation, pas de diagnostic technique spécifique à la page
- S’arrête à un brief ou plan ; la rédaction et relecture te reviennent
SEE A BRIEF BUILT FROM YOUR PAGE, NOT YOUR COMPETITORS'
Connect GSC. Watch a real brief get built
A refresh brief generated from one of your real articles' actual performance data, draft included.
STILL DECIDING?