Frase
THE SERPGreat if you’re writing something new - the competitive landscape is the best map you have.
Fast, cheap briefs. Scraped from competitors' pages.
THE FRASE ALTERNATIVE FOR CONTENT TEAMS
Every brief studies your competitors. Nothing studies your own page - until now.
That’s the right question for new content. Frase is good at briefs for new content - the question is whether new content is still your problem.
Alternativen ansehen →THE HONEST CHOICE
The best data about your article is your article’s own performance
Draftcamp
THE HISTORYGreat if you’re refreshing something that already ranks - your own data beats the SERP.
Built from your page’s own 16 months of performance.
COMPARE THE BRIEFS
Same article, same keyword - built from opposite data
Welchen Brief du brauchst, hängt ganz davon ab, ob der Artikel schon existiert.
01
THE TRADEOFF
Does the brief know your page’s own history?
What it ranks for, what it’s losing, since when?
Frase
Starts from competitors' top-ranking pages - not your page’s history.
Draftcamp
Starts from your page’s own GSC history and performance.
THE OTHER PATHS
Die Alternativen, kurz zusammengefasst
Grouped by which brief you actually need.
NEW-CONTENT BRIEFS, WITH SCORING
Surfer SEO
Adds on-page scoring in the same flow - SERP-grounded, like Frase
Best for: Cheaper or better new-content briefs.
BUDGET OPTION
NeuronWriter
~$23/Mo, the cheapest of the SERP-grounded brief tools
Best for: Lean teams writing new content.
DEEPER PLANNING, IF BUDGET ALLOWS
MarketMuse
Goes further on topical planning than a brief tool
Best for: Teams that need strategy, not just a brief.
THE FREE FLOOR
Google Search Console
Tells you what your existing pages actually rank for - the data a SERP-scraped brief ignores
Best for: The honest starting point for any refresh.
A USEFUL FILTER
Writing something new, or refreshing something that already ranks?
PICK FRASE WHEN
You’re writing something new - you have no performance history, so the SERP is the best available map
PICK DRAFTCAMP WHEN
You’re refreshing something that already ranks - your own performance data is the richest input
Zwei Briefs für denselben Artikel – basierend auf gegensätzlichen Daten
Gleiche Seite, gleiches Keyword. Der Unterschied liegt darin, was der Brief weiß.
A PERFORMANCE-GROUNDED BRIEF • DRAFTCAMP
- Starts from your page’s own GSC history: what it ranks for, what it’s losing
- Weiß, welche Suchanfragen gefallen sind und wann die Seite 1 verlassen wurde
- Prüft den Artikel anhand deines aktuellen ICP und deiner Marke – erkennt Abweichungen
- Beinhaltet technische Korrekturen, die speziell für diese Seite gelten
- Lieferung eines vollständigen Entwurfs, nicht nur eines Outlines – geprüft vor Veröffentlichung
A SERP-SCRAPED BRIEF • FRASE & SIMILAR
- Beginnt mit den bestplatzierten Wettbewerberseiten zum Keyword
- Knows the SERP’s shape - not your page’s history
- No ICP or brand-drift awareness - it’s keyword-scoped
- Optimierungsbegriffe, keine seiten-spezifische technische Diagnose
- Endet bei Brief oder Outline; das Schreiben und Prüfen liegt bei dir
SEE A BRIEF BUILT FROM YOUR PAGE, NOT YOUR COMPETITORS'
Connect GSC. Watch a real brief get built
A refresh brief generated from one of your real articles' actual performance data, draft included.
STILL DECIDING?