Frase
THE SERPGreat if you’re writing something new - the competitive landscape is the best map you have.
Fast, cheap briefs. Scraped from competitors' pages.
THE FRASE ALTERNATIVE FOR CONTENT TEAMS
Every brief studies your competitors. Nothing studies your own page - until now.
That’s the right question for new content. Frase is good at briefs for new content - the question is whether new content is still your problem.
代替案を見る →THE HONEST CHOICE
The best data about your article is your article’s own performance
Draftcamp
THE HISTORYGreat if you’re refreshing something that already ranks - your own data beats the SERP.
Built from your page’s own 16 months of performance.
COMPARE THE BRIEFS
Same article, same keyword - built from opposite data
欲しいブリーフは記事が既にあるかどうかで決まります。
01
THE TRADEOFF
Does the brief know your page’s own history?
What it ranks for, what it’s losing, since when?
Frase
Starts from competitors' top-ranking pages - not your page’s history.
Draftcamp
Starts from your page’s own GSC history and performance.
THE OTHER PATHS
代替案を簡単に紹介
Grouped by which brief you actually need.
NEW-CONTENT BRIEFS, WITH SCORING
Surfer SEO
Adds on-page scoring in the same flow - SERP-grounded, like Frase
Best for: Cheaper or better new-content briefs.
BUDGET OPTION
NeuronWriter
~$23/Mo, the cheapest of the SERP-grounded brief tools
Best for: Lean teams writing new content.
DEEPER PLANNING, IF BUDGET ALLOWS
MarketMuse
Goes further on topical planning than a brief tool
Best for: Teams that need strategy, not just a brief.
THE FREE FLOOR
Google Search Console
Tells you what your existing pages actually rank for - the data a SERP-scraped brief ignores
Best for: The honest starting point for any refresh.
A USEFUL FILTER
Writing something new, or refreshing something that already ranks?
PICK FRASE WHEN
You’re writing something new - you have no performance history, so the SERP is the best available map
PICK DRAFTCAMP WHEN
You’re refreshing something that already ranks - your own performance data is the richest input
同じ記事に対する2つのブリーフ、全く異なるデータから作成
同じページ、同じキーワード。違いはブリーフが知っている情報です。
A PERFORMANCE-GROUNDED BRIEF • DRAFTCAMP
- Starts from your page’s own GSC history: what it ranks for, what it’s losing
- どのクエリが落ちたか、いつ1ページ目から外れたかを把握
- 記事を現在のICPやブランドと照合し、ズレを検出
- そのページ固有の技術的修正も含みます。
- アウトラインだけでなく、公開前にレビュー済みの完全なドラフト付き
A SERP-SCRAPED BRIEF • FRASE & SIMILAR
- キーワードの競合上位ページから始めます。
- Knows the SERP’s shape - not your page’s history
- No ICP or brand-drift awareness - it’s keyword-scoped
- 最適化用語のみで、ページ固有の技術診断はなし
- ブリーフやアウトラインで終わり。ドラフト作成とレビューは自分で行う
STILL DECIDING?